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Expanding Synergies: Unlocking Maximum Value in Oil and Gas Mergers

June 16, 2023

Identifying the need for enhanced value creation in the next wave of oil and gas mergers is crucial. While many upstream companies focus on reducing general and administrative (G&A) expenses, they often overlook the operational synergies that can lead to significant value creation. This article explores the steps that upstream companies can take to maximize the value and resilience of their mergers by going beyond G&A savings.

Most Deals Don’t Create Value: Analyzing Upstream M&A Performance

Examining the past 12 years of upstream deals reveals that a majority of deals, especially those over $1 billion, have failed to create value. However, successful deals that generate outsized returns for shareholders exist. To determine deal success, various factors such as pre-deal diligence, asset performance, market outlook, and transaction management play important roles. Nevertheless, the ability to achieve differentiated value creation is a key determinant of merger success.

One Plus One Equals Three: Maximizing Value by Expanding Synergy Goals

Typically, upstream deals focus on G&A reductions for synergy goals. However, operational synergies often offer greater potential for value creation, often surpassing the magnitude of G&A savings. The most successful mergers adopt a transformative approach, pursuing synergies across financial categories and functions, including operations. By expanding the aperture to revenue, production, operating costs, and capital efficiency, companies can catalyze performance improvement across both entities.

Approaching Operational Synergies: Three Key Angles

There are three primary perspectives through which successful mergers achieve operational synergies.

  • Firstly, they identify direct synergies resulting from overlap or expanded scale. 
  • Secondly, they leverage the best capabilities from each organization to scale opportunities across portfolios.
  • Finally, they seek to realize step changes in performance by capitalizing on new opportunities unique to the merger.

Developing a repeatable “deal machine” and continuously improving it strengthens a company’s ability to become a world-class serial dealmaker.

The Power of Publicly Announcing Synergy Targets

Announcing synergy targets, both internally and externally, can significantly impact merger success. Internally, clear communication of targets mobilizes the entire organization and provides a rationale for decision-making during integration. Externally, announcing cost-synergy expectations has been linked to significant long-term outperformance over peers.

Publicly announced targets also increase accountability and encourage executive teams to make tough decisions rather than opting for easier routes. Investors benefit from transparency and gain insight into where synergies are derived.

Ensuring Synergy Delivery and Continuous Improvement

To ensure synergy delivery, organizations can set ambitious internal targets that are even higher than publicly announced ones. This motivates teams to strive for excellence and tackle the initial synergy estimates. Additionally, recording synergy objectives in a time-locked safe allows for an accurate assessment of gaps between goals and actual delivery, facilitating ongoing improvement.

Unleashing Growth and Performance through Value Maximization

In the forthcoming wave of upstream M&A, achieving differentiated value creation will be a defining factor in merger success. By expanding synergy goals beyond G&A, pursuing operational synergies, and publicly announcing targets, companies can maximize the value of their mergers, accelerate growth, and improve overall performance. Taking these proactive steps will enable oil and gas companies to unlock their full potential and thrive in an evolving market.

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